2027 39th International Toy and Trendy Play Exhibition Shenzhen
2027 39th International Toy and Trend Exhibition (Shenzhen) March 31 - April 2, 2027 Shenzhen International Convention and Exhibition Center (Baoan District) Organizer: Guangzhou Li Tong Frankfurt Exhibition Co., Ltd. Guangdong Toy Association
Exhibition Introduction: From April 9 to 11, the Shenzhen Toy and Trend Exhibition, Shenzhen Children’s Vehicle and Infant Products Exhibition, and Shenzhen International Licensing Exhibition successfully concluded at the Shenzhen International Convention and Exhibition Center. This year s exhibition covered an area of 130,000 square meters, with 1,495 exhibitors and over 4,000 brands on display. The exhibition also showcased highlights such as AI smart toys, trendy toys, innovative and popular IPs, successfully attracting 77,031 buyers from 83 countries and regions, with a significant 35% increase in overseas attendance. The three exhibitions not only provided a comprehensive procurement experience but also invited experts to host concurrent events, creating a preferred hub for trade and cooperation in the global industry and further consolidating its position.
Exhibit Scope: Trendy Toys: blind box figures, action figures, movable doll toys, plush trendy toys, building blocks, card games, and peripheral products. Toys: electronic and electric toys, plastic toys, wooden and cardboard toys, inflatable toys, children s activity and sports products, ride-on toys, musical toys, dolls, plush toys, building block toys, smart toys, model toys, and DIY toys. Educational Products: kindergarten educational products, electronic early education products, early childhood amusement facilities, educational toys, STEM/STEAM products, teaching tools (general teaching aids, preschool teaching aids), kindergarten supplies, special education supplies, and educational publications.
Previous Exhibition Review: Increased Participation of Trendy Toys The newly added Trendy Toy Pavilion No. 14 received positive feedback, showcasing a variety of new trendy toy products, a display area for domestic and international trendy toy awards, and a design trend exhibition area, fully demonstrating the vitality of the current domestic trendy toy industry. Especially as multiple exhibitors actively launched new product releases and limited sales during the exhibition period; the presence of a group of trendy toy evaluators sharing their experiences further energized the Trendy Toy Pavilion.
The upward momentum of trendy toys remains strong, with expectations for the domestic trendy toy market to reach RMB 110.1 billion by 2026. Many local governments are also giving great importance to the development of related industries. Governments in Dongguan, Shantou, Huizhou, Shaoguan, and other areas of Guangdong have actively promoted this sector and provided supporting policies for relevant enterprises, making this category a direction for the exhibition’s development. The organizer will continue to visit markets and industry hubs to invite more trendy toy enterprises, channel buyers, and professional players to participate, fostering simultaneous strength on both supply and demand sides to enrich the market.
Deepening Overseas Customer Sources The overseas market always presents the greatest potential for growth. In 2025, the exhibition organizer, through visits to multiple countries and regions, in collaboration with relevant business associations, brought in over 3,000 foreign buyers (a year-on-year increase of 47%), creating more opportunities for exhibitors to expand internationally. In 2027, we will continue to deepen our efforts in attracting overseas customers to enhance the exhibition’s international character, a constant direction of development for the organizer. In May of this year, the organizer has already sent personnel to five Southeast Asian countries (Vietnam, Indonesia, Malaysia, Thailand, Singapore) for market research and to collect and invite more Southeast Asian distributors to attend and purchase at the exhibition. Future overseas visits will continue to invite buyers from major toy and trendy toy markets around the world to attend the event.
For more information, please contact: Li Wenwen 13774305501 (WeChat available)
2027 39th International Toy and Trendy Play Exhibition Shenzhen
March 31 - April 2, 2027
Shenzhen International Convention and Exhibition Center (Baoan District)
Organizer: Guangzhou Li Tong Frankfurt Exhibition Co., Ltd.
Guangdong Toy Association
Exhibition Introduction:
From April 9 to 11, the Shenzhen Toy and Trend Exhibition, Shenzhen Children’s Vehicle and Infant Products Exhibition, and Shenzhen International Licensing Exhibition successfully concluded at the Shenzhen International Convention and Exhibition Center. This year s exhibition covered an area of 130,000 square meters, with 1,495 exhibitors and over 4,000 brands on display. The exhibition also showcased highlights such as AI smart toys, trendy toys, innovative and popular IPs, successfully attracting 77,031 buyers from 83 countries and regions, with a significant 35% increase in overseas attendance. The three exhibitions not only provided a comprehensive procurement experience but also invited experts to host concurrent events, creating a preferred hub for trade and cooperation in the global industry and further consolidating its position.
Exhibit Scope:
Trendy Toys: blind box figures, action figures, movable doll toys, plush trendy toys, building blocks, card games, and peripheral products.
Toys: electronic and electric toys, plastic toys, wooden and cardboard toys, inflatable toys, children s activity and sports products, ride-on toys, musical toys, dolls, plush toys, building block toys, smart toys, model toys, and DIY toys.
Educational Products: kindergarten educational products, electronic early education products, early childhood amusement facilities, educational toys, STEM/STEAM products, teaching tools (general teaching aids, preschool teaching aids), kindergarten supplies, special education supplies, and educational publications.
Previous Exhibition Review:
Increased Participation of Trendy Toys
The newly added Trendy Toy Pavilion No. 14 received positive feedback, showcasing a variety of new trendy toy products, a display area for domestic and international trendy toy awards, and a design trend exhibition area, fully demonstrating the vitality of the current domestic trendy toy industry. Especially as multiple exhibitors actively launched new product releases and limited sales during the exhibition period; the presence of a group of trendy toy evaluators sharing their experiences further energized the Trendy Toy Pavilion.
The upward momentum of trendy toys remains strong, with expectations for the domestic trendy toy market to reach RMB 110.1 billion by 2026. Many local governments are also giving great importance to the development of related industries. Governments in Dongguan, Shantou, Huizhou, Shaoguan, and other areas of Guangdong have actively promoted this sector and provided supporting policies for relevant enterprises, making this category a direction for the exhibition’s development. The organizer will continue to visit markets and industry hubs to invite more trendy toy enterprises, channel buyers, and professional players to participate, fostering simultaneous strength on both supply and demand sides to enrich the market.
Deepening Overseas Customer Sources
The overseas market always presents the greatest potential for growth. In 2025, the exhibition organizer, through visits to multiple countries and regions, in collaboration with relevant business associations, brought in over 3,000 foreign buyers (a year-on-year increase of 47%), creating more opportunities for exhibitors to expand internationally. In 2027, we will continue to deepen our efforts in attracting overseas customers to enhance the exhibition’s international character, a constant direction of development for the organizer. In May of this year, the organizer has already sent personnel to five Southeast Asian countries (Vietnam, Indonesia, Malaysia, Thailand, Singapore) for market research and to collect and invite more Southeast Asian distributors to attend and purchase at the exhibition. Future overseas visits will continue to invite buyers from major toy and trendy toy markets around the world to attend the event.
For more information, please contact: Li Wenwen 13774305501 (WeChat available)
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